A landing page is twist between psychology and design best practices. Shadowfax was tasked with designing and developing a simple, yet effective, landing page for a mortgage company for internet lead generation for the HARP 2.0 loan programs. In addition, the mortgage company needed to utilize Google Analytics to keep track of their traffic and goal conversions. All of these pieces were created and are maintained by Shadowfax to ensure their money is properly being spent in the internet advertising arena. As a benchmark, the mortgage company captured 32 leads in the first 30 days since launch. If you know anything about paying for mortgage leads, they can be extremely expensive and you end up sharing an individual lead with up to 4 other mortgage companies. Now they have their own warm leads, and they’re the only ones on the phone with the client. That’s most certainly worth the investment for your own landing page.